Scientific Approach
Why the sciences in Informed Clinical Sciences Corporation? We believe taking a scientific approach is necessary because safe and effective medical care now requires a more sophisticated field of medical tools given the way the life sciences and the world are evolving...
MIIs function by engaging a patient's or clinician's “cognitive receptors.” Examples of these receptors include personal mental schema based on life experiences that filter what an individual perceives, and neural circuits controlling motivation or decision making or emotional processing.
To design and develop MIIs that can impact receptors to produce intended results one must apply cognitive, communication, complexity, network and other sciences. These sciences have made tremendous progress in understanding how to tailor and present information to someone to most effectively get their attention, support their thinking and motivate change.
MII Potency
The degree to which an MII is effective in achieving its intended results (or outcomes) is termed its “potency.” For example, the potency of various patient engagement MIIs might be measured by patient satisfaction, adherence to treatment plans, or anxiety levels related to a procedure. MIIs derive their potency from a design and development approach imbued with relevant sciences. Cognitive sciences are exposing how an individual's mindset and expectations influences their own and others' behavior. Breakthroughs in neuroscience over past decades have produced new ways of understanding and interacting with people. For example, Rock and Schwartz write “Cognitive scientists are finding that people's mental maps, their theories, expectations, and attitudes, play a more central role in human perception than was previously understood… People experience what they expect to experience. The fact that our expectations, whether conscious or buried in our deeper brain centers, can play such a large role in perception has significant implications.” (Source - www.strategy-business.com)
Complexity and network sciences study natural world systems (including social communities) that exhibit self-organization and emergent behaviors. They inform our understanding of how humans interact and adapt, and in doing so develop emergent behaviors and intelligence. Medical practices, physician and patient communities, and blogospheres all behave as “complex adaptive systems”- dynamic networks of interacting agents that adapt as information circulates, with connections growing or shrinking in importance. For example, clinicians' reactions to a new technology or study often do not show cause and effect dynamics, but rather display non-linear "tipping points.”
Why the sciences in Informed Clinical Sciences Corporation? We believe taking a scientific approach is necessary because safe and effective medical care now requires a more sophisticated field of medical tools given the way the life sciences and the world are evolving...
Simply put, our 21st century lives now revolve around information and communication exchanges, and cognitive science tells us that these interactions profoundly impact our thinking and behavior.
Translated to healthcare and medicine - the safety and effectiveness, experience and outcomes of traditional medical interventions are now inexorably linked to informatics interventions.
Simultaneously, the Internet and life sciences revolutions are enabling and compelling people to embrace new levels of healthcare accountability. Executing that accountability requires more advanced medical information and knowledge interventions. Hence the emergent mandate for MIIs & IISs.
MIIs function by engaging a patient's or clinician's “cognitive receptors.” Examples of these receptors include personal mental schema based on life experiences that filter what an individual perceives, and neural circuits controlling motivation or decision making or emotional processing.
To design and develop MIIs that can impact receptors to produce intended results one must apply cognitive, communication, complexity, network and other sciences. These sciences have made tremendous progress in understanding how to tailor and present information to someone to most effectively get their attention, support their thinking and motivate change.
MII Potency
The degree to which an MII is effective in achieving its intended results (or outcomes) is termed its “potency.” For example, the potency of various patient engagement MIIs might be measured by patient satisfaction, adherence to treatment plans, or anxiety levels related to a procedure. MIIs derive their potency from a design and development approach imbued with relevant sciences. Cognitive sciences are exposing how an individual's mindset and expectations influences their own and others' behavior. Breakthroughs in neuroscience over past decades have produced new ways of understanding and interacting with people. For example, Rock and Schwartz write “Cognitive scientists are finding that people's mental maps, their theories, expectations, and attitudes, play a more central role in human perception than was previously understood… People experience what they expect to experience. The fact that our expectations, whether conscious or buried in our deeper brain centers, can play such a large role in perception has significant implications.” (Source - www.strategy-business.com)
Complexity and network sciences study natural world systems (including social communities) that exhibit self-organization and emergent behaviors. They inform our understanding of how humans interact and adapt, and in doing so develop emergent behaviors and intelligence. Medical practices, physician and patient communities, and blogospheres all behave as “complex adaptive systems”- dynamic networks of interacting agents that adapt as information circulates, with connections growing or shrinking in importance. For example, clinicians' reactions to a new technology or study often do not show cause and effect dynamics, but rather display non-linear "tipping points.”
